Ashley Frangipane, better known under the anagram Halsey, recently released her full-length debut album into the world. After much anticipation for this release- and a leak-
Badlands charted at number 2 on the Billboard, which if you care about music, is the only chart that matters. This is higher than the debuts of Marina and the Diamonds (who Halsey admitted she was a fan of), Lorde, and the same as the often-compared Lana Del Rey.
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the next Lana Del Rey? |
What interests me is how, in such a short space of time, she has entered the playing field of indie-pop music and almost monopolized it entirely. A mixture of social media and a calculated image has led to a relatable, attractive and enthralling pop singer who is down to earth enough to want to be friends with, but just out of reach enough to be your idol. This is something that I believe artists like Marina and the Diamonds and Lana Del Rey failed to do with their most iconic albums
Electra Heart and
Born To Die.
Halsey is a smart woman. She knows what many young people like at this moment in time. This group of teenagers are potentially the most powerful in the music industry. They like American Apparel, coloured hair, smoking, chokers, songs about doing drugs and having your heart broken. Disorders like depression being seen as a beautiful sadness, with side effects such as wild nights driving through cities and crazy boys you fall in love with. All these elements combined with just the right amount of sex appeal and the correct political views come together to form Halsey.
Now, I really want to like her. I agree with her stance on feminism, racism and the likes. Her image is appealing. Her personality on Twitter and Instagram is friendly and warm. She's pretty and her fashion sense isn't unlike mine. But there's just one issue- her music. I find her music dull and falls flat at every opportunity to go down the route of rich, raw music. Her lyrics are good, yes, but the music is dreary and plain. Nothing excites me the same way her counterparts do. Tracks like Ghost and Hold Me Down have so much potential leading up to the chorus and... They fall like a soggy piece of bread. They ooze commercialism that is predictable and boring. Whether she had much input on the production I don't know, but her team need to fire them A.S.A.P.
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She looks exciting here, though |
Another issue makes me question how genuine she really is. I believe that 'Halsey' is a well-crafted image that appeals to the mass at this moment in time. Her lyrics aren't too different from the type of soft sadness you find on tumblr and the like- though still beautiful. But her album is mean to piece together into a concept, Badlands. Badlands is an area around L.A., an area of America she feels she has a connection with. But I struggle to wrap my head around what exactly the concept is. I'm going to use Electra Heart as an example, as there was a thoroughly imagined character built there. However, Badlands seems shallow and there isn't much depth to it all. So, it's an area. What happens? Where does it go? It seems to be linked with drugs, too much sex, money, heartbreak and just being the type of wild teen you see in movies. But it's all been done before, a thousand times. The concept Halsey claims Badlands has is superficial and badly thought out. You do a bit of digging and oops! You've hit the bottom already. There is no story. There is no tangible character. It's dull, it's flat, and it's nothing original. It saddens me.
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If only I could find out what Badlands was, I'd catch a plane right there. |
Oh, Halsey.
Will we being seeing more of her? Absolutely. Will she blow me away with artistic and original music? Perhaps, I am hoping so. But will she be the next indie cult leader? In that respect, we'll have to wait and see whether this is just a window of popularity or if she's unlocked the door to a castle- and she's the queen.
You can buy BADLANDS on iTunes here.